From Tippingpoint Labs:
Video is an increasingly important element to all consumer product sales. However, not just any video will do to drive sales. In a retail marketplace where shelves are over-stocked, staff hard to locate, and point-of-sale messaging reduced to a few bullet points on a notecard, creative [...]
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From Tippingpoint Labs:
As popular as YouTube is, there’s a new undercurrent of surprisingly stable video channels that focus on streaming LIVE video. Ever imagined launching your very own 24-hour television network? Well, you can. Although, maybe you shouldn’t – yet.
For more than two years, we’ve been tracking [...]
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Gilt City offered an exclusive Pop-Up Dinner at Fenway Park during the All-Star break, and Tippingpoint Labs had a backstage pass. The all-star line up of Chefs Geoffrey Zakarian (Chef Jake) and Michael Schlow made this event a hit from the start. A menu featuring caviar, seasonal vegetables, tuna tartare, lobster and milkshakes seemed all too appropriate for Boston in the Summer.
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From Tippingpoint Labs:
A great way to win new customers is with product demonstration videos. These are perfect for when people are first getting in the market to buy something and when they start doing heavier research. Customers love to be able to see what they are getting themselves into.
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From Tippingpoint Labs:
Good product videos are a fantastic investment for brands. But, how do you measure your returns to justify and analyze the performance of this investment?
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From Tippingpoint Labs:
Video is an increasingly important element to all consumer product sales. However, not just any video will do to drive sales.
More... →
The first really beautiful day this June happened to be a day we were shooting on the open water. Anyone who’s on camera those days knows why that was bittersweet. Although the colors are rich, the shadow casting and blown out backgrounds can often trump the suntan.
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From Tippingpoint Labs:
Luxury brands like BMW and Yves Saint Laurent have invested hundreds of thousands of dollars hiring big-name directors to create cinematic experiences …
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Island Creek Oyster Bar is an oasis in the middle of Kenmore Square. With glass on two sides, the sun beams in and makes you feel like you are in Miami more than Boston. Of course, from a shooting perspective this light can prove challenging.
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From Tippingpoint Labs:
There are a lot of options out there for distributing your brand’s custom video content. Obviously, YouTube is the biggest player in the market and one you can’t ignore. But depending on your content and the audiences you are trying to reach, it’s worth considering some [...]
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